Interview

HR Tech on Cloud Nine

Haresh Awatramani, CEO, Beehive

In 2023, Beehive plans to introduce new modules and new products in the offerings that focus more on the strategic aspect of HR tech as well as the usual transactional aspect.

The Year 2022 is gone. Time to plan out the future and take stock of our achievements in the previous year. As the industry sure-steps into 2023, it’s time to count the achievements of the super-important channel community. It’s time to sit back and take note of the performance and experience of Channel Leaders, the Channel growth-boosters as well as Channel growth-busters in the year goneby.

For the benefit of our readers, SME Channels embarks upon bringing the most valuable experience of select channel leaders.

First in the list is Haresh Awatramani, the maverick CEO of Beehive – one of India’s fastest-growing HR Tech platforms. An innovator and forerunner in the field of Human Resource Management with over 20+ years of industry experience in technology and communications,  Haresh brings ground-breaking and first-of-its-kind HR products. Under his dynamic leadership, Beehive has built a cutting-edge custom Human Resource Software that is a completely cloud-based one-stop HR solution for companies, focused on technology to become a key driver of employee wellness.

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“The most significant accomplishment has been addressing a large number of consumers online through channel sales in order to spread our growth and reach and to educate them on the various solutions that Beehive HRMS has to offer.”

Haresh Awatramani,
CEO,
Beehive

[/quote]

In this exclusive interaction, Haresh discusses the need and the role of HR Tech Platforms to go beyond traditional operations and focus on employee wellbeing to let Workplace 4.0 operate smoothly. He also sheds light on his expansion plans and the new tech adoption on Beehive’s platform, which has built unique data metrics & analytics and helped several large organizations combat attrition. Read on, as he catalogues his key achievements; opportunities and challenges for the Partner Community; areas, he feels, the channel should focus more; the growth outlook of his organisation for 2023; and much more…

How has been your experience as a channel –HR Tech leader in 2022?

Being a channel leader and introducing innovative solutions to channel distributors while analysing the market for 2022 has been an admirable experience. Thanks to channel partners, Beehive HRMS solutions have been able to market its product to a broad range of customers both geographically and vertically in various domains. Through channel distributors, we are now able to offer the best solutions to all of our clients, particularly MSME’s and SMEs, as the variety of options has tremendously grown with adding new clients.

Would you brief us on your major attainments in the channel market this year?

After Covid, many people began working from home, and many more are considering doing so. The most significant accomplishment has been addressing a large number of consumers online through channel sales in order to spread our growth and reach and to educate them on the various solutions that Beehive HRMS has to offer. The solutions offered are cloud based, where they could help them to work remotely.

What are the major challenges faced by the Partner community in 2022?

When compared to Beehive HRMS solutions, which are on the HR tech side, most channel partners are used to selling box or commodity products. The biggest challenge was teaching staff how to approach the way to teach its consumers while selling solutions to its own employees, which entails demonstrating the modules that are available rather than selling hardware, which is largely configuration.

Which market drivers have majorly shaped channel growth in 2022?

As more solutions are currently available in the cloud, channels may go to their clients and offer a variety of products at reasonable prices that are also highly safe to use. This has had a significant impact on the expansion of the channel. Channel expansion in 2022 has been significantly influenced by cloud technology.

Which major areas would you like the Channel to work upon to achieve desired results?

The positioning of the channel must be upgraded for solution selling. Because everything will be moving to the cloud solution in the near future, the concept of selling boxes will become out-dated. The channel must improve both themselves and the members of their team in order to position and promote solution selling, as this is where the growth would be, instead of hardware products. As everything is migrating to the cloud and what was previously sold is now being offered as a service. Therefore, if the service sector wants to expand, they must ensure that their strategy is the approach of solution software.

Which specific technology platforms do you think would make a big impact in 2023?

In 2023, Microsoft as a technology and its cloud offerings as client solutions will make a significant impact. Given that Microsoft has a vast network in India; their offerings like Assure on the cloud are growing in line with the fact that the cloud is their own platform. There are numerous opportunities to use one’s solutions, integrate them, and provide them to clients.

What is your growth outlook for 2023?

In terms of growth prospects for 2023, we are taking the product to an entirely different level, where Beehive plans to introduce new modules and new products in the offerings that focus more on the strategic aspect of HR tech as well as the transactional aspect that Beehive HRMS solutions already have. We are also working on artificial intelligence, employee engagement, overall talent management, performance, and company goals for 2023. This will assist in managing customers from the time they arrive to their performance or keeping them engaged and having accurate information about employees.

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