Strategic collaboration aims to achieve 25 percent market share in 3 years by leveraging Redington’s extensive channel network
Lexar has appointed Redington India as its distribution partner in India. The strategic collaboration aims to expand the reach of Lexar’s memory and storage solutions across India by leveraging Redington’s extensive channel network.
Under this partnership, Redington will support the distribution of Lexar memory products such as DRAM, internal SSDs, portable gaming SSDs, in addition to microSD cards, catering to the growing demand among India’s photographers, videographers, gamers and content creators. Through this strategic partnership Lexar expects to achieve 25 percent market share in 3 years, by capitalizing and building on Redington’s commitment to make Lexar products available through its 60 branches channel network, to multiple partner outlets across the country.
On the partnership, Shabu Sultan, Country General Manager – India, Lexar, said, “Through this partnership, we aim to leverage Redington’s extensive network, market knowledge, and strong distribution capabilities to accelerate our market penetration and enhance our brand presence in India.”
