Mogi IO, Cutting edge, B2B Video tech venture announced that it has raised an undisclosed amount of funding from Pune based, VC Pentathlon Ventures. The capital raised will be used by Mogi to strengthen the product & make it more scale able & robust. Along with this the startup plans to expand its footprint to tap the overseas market. Mogi recently appointed sales partnerships in the Middle East & Singapore region.
Speaking of the fund raise, Founder & CEO Vikrant Khanna said “80% of the traffic on the internet is video, and content consumption is booming across all sectors ranging from OTT, Media & Entertainment, Short format Video apps, Education or Health care. However, consumer retention continues to be a challenge for content platforms. From a tech standpoint there are 3 fundamental reasons for this i.e.buffering, poor video quality & the fact that the video delivery workflow is highly complex & fragmented. This leads to sub optimal user experience & churn.”
Mogi’s Co Founder& CTO Rahul Lahoria says “Mogi’s patent pending technology delivers buffer free videos of enhanced quality, while compressing their size by 50%. This means not only is the end user experience par excellence but even for the video platform their streaming costs get reduced by 50% while customer retention goes up.”
Mogi’s innovative solutions lie in 3 buckets – Core Video tech, Image tech and white label solutions for OTT & Ed Tech industry. The pandemic has seen a dramatic rise in the consumption of OTT content & even in the e learning sector as students have been indoors. Mogi’s totally managed, plug & play, white label solution for OTT & Ed Tech allow cos to launch their own branded app in a matter of 3 days flat & start monetizing their content via Advertising led video on Demand (AVOD), Subscription led Video on Demand (SVOD) & Transaction led Video on demand (TVOD)
Madhukar Bhatia, partner Pentathlon Ventures said “In a short span of time Mogi has demonstrated a rapid scale up by acquiring marquee clients. We are excited to be a part of their journey & share their vision of building a disruptive, world class video tech SaaS venture from India”