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NetApp’s Partner Sphere Program aims at leveraging Partner-led Solutions

Ganesan Arumugam, Director, Channel Sales, NetApp India.
Ganesan Arumugam, Director, Channel Sales, NetApp India.

NetApp has launched its Partner Sphere Partner Program. The program stresses upon a partner-first culture that creates an ecosystem of collaboration and innovation to capture greater market share by growing flash revenue, accelerating cloud adoption, and leveraging partner-led solutions and services.

Partner Sphere provides a unified engagement model where partners can move seamlessly between sell-to, sell-through, and sell-with sales motions that accelerate their revenue by driving customer-based outcomes and outpacing competition.

“With the Partner Sphere Program, NetApp is redefining how we work with partners to create real competitive advantage and drive appreciable business outcomes for both our partners and our customers,” said Ganesan Arumugam, Director, Channel Sales, NetApp India. “Our new engagement models and tiering system incentivise and accelerate our partners’ reach in flash and cloud with reciprocal value that increases as partners move up program tiers.”

Partner-led services are a distinguishing element of Partner Sphere. The program offers 11 Services Certified tracks and 19 Solution Competencies aligned to 3 key focus areas that enable partners to expand their services portfolio and become trusted advisors to their customers–unlocking greater value, and accelerating revenue growth through ongoing service engagements.

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