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Pure Storage Expands Strategic Partnership with Microsoft to Accelerate Enterprise Cloud Adoption

Sudharsan Aravamuthan, Head, Systems Engineering, India, Pure Storage
Sudharsan Aravamuthan, Head, Systems Engineering, India, Pure Storage

Pure’s partnership with Microsoft and VMware will enable customers of Azure VMware to benefit from Pure’s data management capabilities

Pure Storage has expanded its multi-year strategic product and go-to-market partnership with Microsoft that brings Pure Storage’s storage capabilities to native Microsoft Azure services by leveraging Azure’s new Premium SSD v2 and introducing them to Azure VMware Solution (AVS) in Preview.

Now in Preview in 16 Azure regions globally, Pure Cloud Block Store for Azure VMware Solution enables customers to optimize AVS costs; to leverage Evergreen innovation in Azure; to accelerate and de-risk cloud migrations; to leverage Pure Storage Safemode Ransomware Data Protection; to implement flexible disaster recovery; to right-size disaster recovery; and, last but not the least, to simplify and unify storage strategy.

The India public cloud services market is growing rapidly, driven by accelerating digital transformation in enterprises and a robust SMB and startup ecosystem.

As cloud adoption accelerates, enterprises aspire to migrate all or portions of their VMware environments – the majority of which consume block-based storage – to the cloud but are met by challenges. And the challenges lie in inconsistent storage layer management in comparison to their on-premises deployment, and an unmet need to scale compute and storage independently to match data growth.

The expanded partnership between Pure Storage and Microsoft eliminates this barrier. By integrating Pure Cloud Block Store with Azure VMware Solution, organizations gain access to Pure’s feature set, as well as the ability to de-risk deployments while perfectly right-sizing and scaling storage and compute independently as workload demands change.

“Our partnership with Microsoft and VMware will enable customers of Azure VMware to take advantage of Pure’s industry-leading data management capabilities,” says Sudharsan Aravamuthan, Head, Systems Engineering, India, Pure Storage.

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