Strategically positioning itself between these extremes, Rapoo offers dependable performance, easy deployment, and strong after-sales support at accessible pricing, while taking on competition both from global and local brands by delivering products that are practical, scalable, and suited to real workplace needs
As hybrid work culture gets increasingly standardized, organizations are demanding smarter and more meaningful use of wireless technology for their employees. Against this backdrop, wireless peripherals are redefining how users engage with technology in the hybrid work era. As workspaces continue to evolve, wireless peripherals brand Rapoo is shifting the conversation from flashy specifications to smarter, more meaningful use of wireless technology. Rather than chasing a single breakthrough innovation, the brand is focused on improving adaptability, awareness, and everyday usability of high-performance features—helping users unlock the full potential of devices they already own.
With its vision for 2026, Rapoo is championing purpose-driven, clutter-free desktop setups supported by seamless wireless keyboards, mice, audio, and video solutions that work effortlessly across professional and personal environments. To gain fresh insights into the Rapoo’s product matrix, business vision, renewed focus on R&D, areas delineated for rapid growth, initiatives to leverage AI, and last but not the least, commitment to sustainability, we spoke to Mukesh Kumar Chaudhary, Regional Director – India, SAARC & MEA, RAPOO.
A seasoned business professional with over two Decades of experience across sales, marketing, business development, product management, and channel management in the Consumer Technology and IT Hardware industry, Mukesh is currently serving as the Regional Director of RAPOO Technology Ltd. Overseeing the company’s operations across India, the SAARC region, and the MEA, he is responsible for executing the regional business strategy, strengthening sales and distribution networks, and enhancing Rapoo’s market position.
“Sales partners play a key role in explaining benefits at the point of purchase, while content-driven education helps users unlock full potential post-purchase. Our goal is to shift conversations from specifications to real usage benefits.”
– Mukesh Kumar Chaudhary, Regional Director – India, SAARC & MEA, RAPOO
On 1st June 2013, Mukesh joined Rapoo at the initial stage of entry into the Indian market. Realizing that he had the chance to start from scratch, he contributed immensely to making Rapoo a force to be reckoned with within the peripherals and accessories space. His contributions successfully combined Rapoo’s manufacturing prowess around the world with their understanding of the market.
One of the crucial parts of his role as a leader is collaborating with global R&D teams in determining a regional product roadmap, thus enabling a balance between product innovation, cost effectiveness, and relevance. Another important role he plays is in creating high-performing teams in different geographies.
Prior to Rapoo, Mukesh was the Regional Manager – West India at TPV Technology Ltd. (AOC) and has close to six years of experience in the IT distribution business, thereby offering him a well-rounded knowledge of the brand as well as the business models for the channels.
Through his dynamic leadership, Mukesh has continued to emphasize enabling businesses and consumers with reliable next-generation wireless peripheral solutions as he continues to drive growth in these regions.
In this SME Channels exclusive, Mukesh reveals the inherent philosophy behind Rapoo’s iconic products, future vision, key user insights driving its R&D, how Rapoo keeps AI practical and user-friendly, key challenges facing the peripherals segment and much more. Edited excerpts…
Rapoo follows a philosophy of being “smarter, not flashier.” How does this translate into real productivity gains in hybrid work environments?
For us, productivity starts with ease of use and seamless performance, not complex features. When a device connects instantly, stays stable, and works the same way every day, users stop thinking about the hardware and focus on their work. We have seen that serious and enthusiast users feel more connected to their machines when the technology responds naturally – without lag, interruptions, or constant charging concerns. That comfort and reliability directly improve efficiency, especially in hybrid work where switching environments is frequent.
With your 2026 vision of clutter-free, wireless-first desktops, what changes do you foresee in how professionals design their workspaces in India and the SAARC region?
In 2026, workspaces will become more aspirational yet practical. Professionals will invest in cleaner, wireless setups that support both work and personal use from the same desk. In India and the SAARC region, we see growing demand from home professionals, SMEs, and enterprises who want setups that look good, save space, and remain easy to maintain. The focus will shift from owning many devices to owning the right ones that integrate well and adapt to different work styles.
Multi-device connectivity and intuitive customization are key R&D priorities for Rapoo. What user insights drive this focus?
The biggest frustrations we see today are frequent device switching, unstable wireless connections, lag, and battery anxiety. Users work across laptops, desktops, and tablets, and they expect smooth transitions without reconnecting or reconfiguring devices repeatedly. These real-world behaviours have strongly influenced our R&D focus, making connectivity more stable, switching more intuitive, and power usage more efficient, so users can rely on their devices throughout the day.
As Rapoo expands into video conferencing and PC headphones, how will you differentiate in a crowded market?
Our differentiation will come from value-for-money without compromise. Many enterprise solutions are either expensive or overly complex, while local alternatives often lack consistency. Rapoo positions itself between these extremes, offering dependable performance, easy deployment, and strong after-sales support at accessible pricing. We aim to compete confidently with both global and local brands by delivering products that are practical, scalable, and suited to real workplace needs.
AI in peripherals is often over-engineered. How does Rapoo keep AI practical and user-friendly?
We believe AI should enhance readiness for the future, not complicate the present. Rapoo approaches AI in a subtle and optional way, allowing users to integrate it through software and customization rather than forcing hardware changes. The idea is simple, AI should work seamlessly in the background and remain fully under user control. If it doesn’t add clear value or convenience, it doesn’t belong in the product.
How do durability and longer product lifecycles align with commercial growth in price-sensitive markets like India?
In price-sensitive markets, durability is not a cost – it is a value multiplier. Rapoo avoids planned obsolescence and focuses on strong R&D and quality control to deliver products that last longer. When users trust a brand for reliability, they return and recommend it. Long product lifecycles reduce replacement costs for customers and build long-term brand loyalty, which ultimately drives sustainable growth.
Rapoo emphasizes usage-first innovation. How do you ensure users fully leverage advanced capabilities?
Owning advanced features is not enough, users need to understand and apply them. That is why Rapoo is investing heavily in usage-focused communication. Sales partners play a key role in explaining benefits at the point of purchase, while content-driven education helps users unlock full potential post-purchase. Our goal is to shift conversations from specifications to real usage benefits.
As a regional leader, what challenges and opportunities do you see in wireless peripherals and hybrid work adoption?
The biggest challenges today are price pressure and lack of awareness around what modern peripherals can actually do. However, the opportunity is even bigger. Hybrid work is becoming normal, and a younger workforce wants products they connect with, not just tools they tolerate. Brands that balance performance, design, and emotional connection will define the next phase of growth in this region.
Why Rapoo Stands Out:
- Usage-first innovation: Focus on real-world productivity through better polling rates, DPI utilisation, and intuitive software
- Hybrid-work ready: Seamless multi-device connectivity across work and personal environments
- Thoughtful AI integration: Customisable controls that allow users to choose how AI fits into their workflow
- Expanding categories: Strong focus on video conferencing solutions and PC headphones
- Sustainability-driven: Emphasis on durability, responsible manufacturing, and reduced e-waste
