Interview

SIMPLIFYING DATA ANALYTICS

Manish Gupta, Vice President and General Manager, Infrastructure Solutions Group, Dell Technologies India

Dell Technologies’ solutions are aimed at simplifying data analytics and easier deployment of analytics projects while protecting mission-critical data for businesses and public enterprises. Quote:

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“By eliminating complexities from data management infrastructure, we turn insights into tangible revenue-generating assets for businesses and resolve cyber security issues through superior risk reduction for workloads for improved data mobility across environments.”

Manish Gupta,
Vice President and General Manager, Infrastructure Solutions Group, Dell Technologies, India

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The pandemic-driven digital revolution across industries such as healthcare, manufacturing, wholesale and retail, etc. has resulted in enhanced big data implementation. Industrial internet of things (IIoT), and artificial intelligence (AI) too have propelled computerization in the production industry. Big data technology is increasingly being employed across portfolio management, asset administration and analytical maintenance, network manufacturing, real-time alerts, and many more to magnify business growth.

Riding on the uptick in market demand, the global big data analytics market size is surging ahead and is expected to breach a USD 549.73 billion mark by 2028. From an overall market size of USD 206.95 billion in 2020, it has reached USD 231.43 billion in 2021. Continuing its growth streak, the market is estimated to grow at a CAGR of 13.2% during the 2021-2028 period, according to “Big Data Analytics Market Forecast, 2021-2028” report from Fortune Business Insights.

The Big Data Analytics market in India is currently valued at $2 Billion. This is expected to grow at a CAGR of 26 percent reaching approximately $16 Billion by 2025, making India’s share approximately 32 percent in the overall global market. The nearly eight fold leap of the Indian Big Data market is a lucrative opportunity waiting to be tapped.

As the India market remains in the eye of a major digital transformation buoyed by a tech-centred Union Budget, SME Channels embarks upon recording the voices of the who’s who of the Big Data Analytics landscape.

In a special interaction with SME Channels, Manish Gupta, Vice President and General Manager, Infrastructure Solutions Group, Dell Technologies, India, reveals his organization’s approach to leverage this highly promising technology; his company’s key offerings in the Big Data Analytics segment; opportunities created by the Analytics market for channel growth; his forecasts for the Big Data Analytics industry; the major growth drivers; and his vision and plans for the channel community. Edited excerpts…

Please brief us about the Big Data Analytics Solutions offered by your company?

Dell Technologies’ solutions span edge, core, and multi-cloud which makes critical data available for the entire business through infrastructure that is not confined to a single hub or cloud. Our solutions are aimed at simplifying data analytics and easier deployment of analytics projects while protecting mission-critical data for businesses and public enterprises. By eliminating complexities from data management infrastructure, Dell Technologies can turn insights into tangible revenue-generating assets for businesses. We also resolve cyber security issues through superior risk reduction for workloads for improved data mobility across environments which is critical for deriving insights from data.

Some of our leading solutions include:

  1. Dell Data Lakehouse: It is a self-service analytics solution for on-premise/co-location for data lakehouses, supporting business intelligence and ML for all types of data. With the Dell Validated Design for Analytics — Data Lakehouse, businesses can capture and use all types of data — structured, unstructured and semi‑structured — in an open data lake with the data quality, performance, security and governance you expect from a data warehouse along with self‑service, on‑demand flexibility
  2. VMware Tanzu Greenplum: This is an industry-leading solution which allows businesses to build and deploy an all‑in‑one solution for data analytics at scale.VMware Tanzu Greenplum with Dell EMC PowerScale and Dell EMC PowerScale Isilon storage provides a scale‑out solution for analytics that is space‑efficient, performant, and easy to scale. This combination has proven to be flexible and addresses several industry‑standard use cases — such as landing zones for data ingestion, data lake storage, data science, data warehouses and data marts — in a single design that’s easy to deploy and support
  3. Dell Technologies Validated Design  for Real-time Data Streaming: With optimized real-time data processing infrastructure, businesses can ensure modular integration from edge ingestion to analytical results. Businesses need real‑time data insights from the core to the edge to be responsive, predictive and competitive.  The Dell Technologies Validated Design for Real‑Time Data Streaming helps reduce the time, effort and resources spent on architecting real‑time data pipelines and streaming applications.

What key mega trends do you foresee in the Data Analytics market?

In the data‑driven era, one must be able to generate value from all the data capital, from the intelligent edge to core data centers to multiple clouds. But the distributed nature of data can make that complex and costly — setting up barriers to insight and innovation. Traditional data management systems, like data warehouses, have been used for decades to store structured data and make it available for analytics. However, data warehouses aren’t set up to handle the increasing variety of data — text, images, video, Internet of Things (IoT) — nor can they support artificial intelligence (AI) and Machine Learning (ML) algorithms that require direct access to data.

Traditional DataLake solves some of these challenges by enabling enterprises to capture different types of data – structured, unstructured and semi-structured in more flexible and cost effective way. Today many organizations use a data lake in tandem with a data warehouse — storing data in the lake and then copying it to the warehouse to make it more accessible. However, this adds to the complexity and cost of the analytics landscape.

To compete in the digital era, organizations need new solutions that evolve data management from siloed, rigid, costly and slow to unified systems that enable analytics and AI with speed, scalability and confidence. That’s the key trend to look out for where a single unified lakehouse which supports BI, analytics, real-time data applications, data science and ML in one platform.

It provides rapid, direct access to trusted data for data scientists, business analysts and other key stake holders driving business value. Dell Technologies has a validated desing for such a platform to enable organisations to set up such a platform with confidence.

What are the major drivers of growth in the Big Data Analytics market?

Generation of data at every level of the business: Digitalisation of organizational processes and remote work have led to a data boom at the workplace. To effectively manage data and derive insights to transform business strategies has become a need of the hour. With infrastructure which can collect, manage, protect and analyze data at advantageous speeds through simpler operations, has invariably affected the need for Big Data analytics across the globe.

Rise of competition in businesses: As businesses prioritize ‘act-first’ strategies across their verticals to gain an edge over competition, deriving insights from mission-critical data has become a key to prosper in the digital era. This is where Big Data will be helping organizations to meet data needs and imbibe useful insights in the era of digital transformation.

Increasing awareness of businesses around data management: Data analytics is going to help a business optimize and automate critical processes at the workfront. Businesses have started educating themselves on data science skills and engage with IT leaders like Dell Technologies to rectify shortcomings in their digital approach. The network created between different organizations is also allowing them to learn from each other’s mistakes and successes in real-time, as the adoption and maturity of data analysis increases every day.

Improvements and upgrades in Analytics technologies: Due to exponential growth of data volumes and analytical complexity, in-database analytics tools are gaining increasing adoption. In the absence of the need to pre-process data before storage, and the ease with which scalability can be achieved, businesses are now looking for cost efficient analytics which provide protection against cybersecurity incidents.

How do you ensure partner profitability in this emerging technology vertical? How do you ensure that your partners are properly trained for this?

At Dell Technologies, our endeavor has always been to provide unwavering success to our partners. This is one of the core reasons we continually work towards enhancing our Partner Programs every year.

As part of this year’s program, whether a partner is a Solution Provider, Cloud Service Provider, an OEM partner or any combination of these tracks, they have a more streamlined experience as our partner in 2022. We offer an incentive structure with regional rebates that is consistent across tracks. We have enhanced a multitude of other parameters including our tech refresh processes, license resell and rebate processes, among others to help our channel partners grow and gain access to one of the industry’s most comprehensive portfolios.

Which industry vertical is currently witnessing the largest application of your solutions?  Which other areas do you target to expand your business?

In India we are seeing growth in across all verticals, whether its Manufacturing, Banking, Telecommunications, Govt. or even Education and Research. Dell Technologies has emerged as the leader in India’s x86 mainstream server market in Q1 2022 with an industry share of 44.9%, the highest share achieved in mainstream servers. According to the IDC Worldwide Quarterly Server Tracker Q1 2022, Dell Technologies crossed the 40% mark for the third consecutive quarter in India, continuing a strong leadership position in the x86 mainstream server segment. Additionally, Dell Technologies also revealed  strong growth momentum for its storage business, retaining a #1 rank in India with an industry share of 26.2%

How do you look at the future of Big Data Analytics in India?  What would be your next big move in the field of Big Data Analytics?

The growth of distributed data in India with the rapid digital transformation in the past couple of years have deeply impacted data management. This has brought Big Data analytics to the forefront for business leaders as they require insights from their data for competitive advantage. Big Data analytics combined with predictive modeling and statistical probabilities can be used by Indian businesses to make an incredible impact across their organization and create enormous value.

Through Dell Technologies’ expertise in Big Data analytics, Indian businesses will be able to champion data science skills. We aim to train business leaders in data analytics through courses and interactive thought leadership sessions. In the digital era, if an organization is not fluent with data, they would not be fluent in business.

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