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Synechron’s ‘Accelerating Digital’ Brand Promise Will Deliver Bank Industry

Synechron, announced its new brand promise, Accelerating Digital, with the launch of its new website. The branding re-affirms Synechron’s mission to be the leading Digital IT Consulting firm for financial services firms and its ongoing commitment to Accelerate Digital initiatives for Financial Services. This is particularly significant for the industry, given digital transformation is one of the top challenges global banks have placed on their business agendas, to be supported by increased spend in technology.

IDC Research estimates that over 40% of banks’ IT budgets will be spent on digital by 2020. By taking a consultative approach and examining pre-built tools that can be used for Accelerating Digital strategies, banks will unlock new opportunities to better serve their clients, enhance user experience, and improve customer loyalty for a new generation of banking customers.

Accelerating Digital has been the narrative of Synechron’s success over the last two years, guiding financial services and insurance firms with end-to-end Digital, Consulting, and Technology services amplified by Digital Accelerators in emerging technologies like Artificial Intelligence and Blockchain. In just two years, Synechron has invested in 12 global Financial Innovation Labs and built over 50 Accelerators that show the unique value firms receive when combining these three capabilities.

“Synechron is seeing significant growth as a leader in the highly-specialized area of financial services digital innovation. Our ambition is to use emerging technologies to guide our clients on their Digital Transformation strategies and execution, To me, Accelerating Digital is about combining our expertise in strategy and business operations, technology, to create a multiplier effect for our clients that Accelerates their digital transformation journey. We might do this through our FinLabs, a Proof-of-Concept, or an enterprise-wide digital transformation program, but in every situation we will bring agility, expertise, and innovation” said Faisal Husain, Synechron’s Co-founder and CEO.

The website includes interactive video banners featuring Synechron’s own global employees and projects, a sizable library of insights, case studies, infographics, videos, and talent management resources related to Corporate Social Responsibility, and Diversity and Inclusion with multi-lingual and mobile-enabled search.

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