TP-Link’s phone brand Neffos revealed

X20 and X20 Pro, latest devices at MWC 2019

Neffos, TP-Link’s sub-brand of smart phones, revealed new Neffos X20 and X20 Pro flagship phones. The two models are expected to hit the market sometime in June, along with Neffos’ own NFUI 9.0 software based on the Android 9.0 Pie operating system. As NFUI 9.0 hasn’t launched yet, the X20 and X20 Pro will be the first devices to run the latest user interface out of the box.

Both phones feature immersive screens with dewdrop-style display notches, gradient designs, and dual back-facing cameras enhanced with artificial intelligence or AI, so it’s fitting that they’ll launch under the campaign slogan “See the Beauty.”

The Neffos X20 will be available in Black, Blue, Red, and Aurora Purple colors, while the Neffos X20 Pro is going to be offered in Obsidian Black, Sapphire Blue, Malachite Green, and Sunset Purple.

The color gradient effect on the back is achieved by using a nanocrystalline multilayer coating technique which not only looks eye-catching and distinct, but also feels nice and comfortable to the touch.  Not to mention it adds some flair and draws attention to the phones’ 3D curved panels.

The Neffos X20 and X20 Pro pack 6.26-inch screens with a taller 19:9 aspect ratio for a great viewing experience while on the go. Inside, you’ll find a multi-core processor with up to 4GB RAM and up to 128GB of expandable storage. There’s also a generous 4,100mAh battery to offset the heavier usage and get you through a day with ease.

The Neffos X20 and X20 Pro use a 13- and 5-megapixel camera setup on the back, with one of the sensors acting as a depth sensor for portrait or bokeh shots. Another highlight is NFUI 9.0, which is layered on top of Android 9.0 Pie.

NFUI 9.0 introduces several camera-app improvements, such as an improved Bokeh Portrait, which is available on both rear and front cameras and adds background blur to an image.

There’s also an AIBeauty mode for better selfies. It uses deep learning and AI to identify and enhance a person’s facial features. Enabling AI Scene Recognition allows the camera to detect up to 17 different scenes and objects to automatically select the best settings for the best photos.

Market data for 2018 reveals that global shipments of Neffos smartphones grew by 300 percent year-over-year. With wider distribution and more impressive devices slated for this year, the company is confident more remarkable gains will be achieved this year.

Neffos is committed to continue making phones with better signal quality by adopting a high-performance baseband chip and power amplifier, alongside anti-electromagnetic interference EMC technology, to make the signal stronger, faster, and more stable. Additionally, Neffos phones use a high-standard antenna design to boost connection strength and stability.

Also central to the brand is the belief that excellent products don’t have to be expensive. According to research, more than 60 percent of consumers prefer smart phones that deliver a great user experience yet cost-effective. Neffos offers unbeatable features and price through supply chain integration, sales and channel control, and a better understanding of its customers.

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