Truecaller introduced brand identity solutions as its premier Enterprise offering. The offering allows businesses to verify their identity which increases consumer safety by preventing fraud and scam calls. Businesses can drive efficiency in their communications while improving call-pickup rates for genuine and important calls.
With frauds & scams using spoofed identities on the rise across the world, there is a dire need to bring in more trust in communications. Apart from the green Caller ID and green Verified Business badge, a verified business on Truecaller gets a verified tick mark icon and can lock their brand name and profile photo. This lets consumers know exactly which calls to trust. Importantly, consumers will continue to see the number of spam markings as usual and they retain the right to mark verified numbers as spam or block them completely. To reiterate, our spam algorithms continue to work in the same way and the Truecaller global community of over 270 million active users will be able to mark calls that are potentially spam/scam/sales calls, even if they have a verified badge and Caller ID.
Truecaller Enterprise Highlights:
- Truecaller will help businesses in bringing more trust & efficiency in their communication with the users
- Green Caller ID, green verified badge, accurate name & logo and the verified tick mark has been proven to deliver significantly better call-pick-up rates in beta trials
- This feature will be available by default to over 270 million Truecaller users globally – on both Android as well as iOS devices