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Facebook, Most Visible Multi-Nationals in India: Wizikey Report

Social media giant Facebook topped the 2021 Wizikey News Score ranking as an influential and visible International company in India. Google’s parent company, Alphabet Inc. came a close second, followed by e-commerce player Amazon, Apple Inc, and Samsung Electronics, according to Wizikey’s News Score Report.

Using an integrated metric that measures news visibility, Wizikey’s News Score is determined by the volume of news, headlines presence, reach of publications, and readership.

Facebook ranked number 1 as it made the headlines for multiple reasons, starting from Facebook’s partnership with ‘Assassin’s Creed’ maker in cloud-gaming push, teaming up with India’s Indifi to help provide loans to small businesses, to bringing voice and video calling to the main app or its name change to Meta.

Other biggies on the list include Netflix, Microsoft, Reliance Industries, State Bank of India, and Sony, which ranked 6th, 7th, 8th, 9th, and 10th, respectively .

Anshul Sushil, co-founder and CEO of Wizikey said, “We wanted to understand the visibility of the MNCs in India with our new metric News Score. While we had clear winners, there are players from Automotive and FMCG making a good mark this year. It will be interesting to see how their news trajectory changes in the new year.”

Wizikey’s News Score is the first standardized metric to measure news visibility for brands and individuals using artificial intelligence, big data, machine learning, and media intelligence. The News Score takes into account key criteria including the volume of news, headlines presence, the reach of publications, readership, and the like. The score ranges from 0 to 100, and is based on monitoring of over 5,000 publications.

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