Interview

HPE provides a unique approach to hybrid cloud through HPE GreenLake cloud services.

Vikram Kumar Yerram, Country Manager, HPE GreenLake Cloud Services, HPE India

Brief us about HPE GreenLake?

Launched in 2017, HPE GreenLake is HPE’s market-leading IT as-a-service offering, which provides greater agility and empowers businesses to shift from managing infrastructure to focusing on innovation. This enables customers to leverage insights from their data, while eliminating capital and operating expenses tied to over-provisioning. HPE GreenLake brings the cloud to our customers – at the location they choose – in their data center, at the edge or at a co-location partner.

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“HPE Partner Ready is HPE’s program for partners globally. It provides enablement resources, incentives and tools to drive revenue growth and partner investment.”

Vikram Kumar Yerram,
Country Manager,
HPE GreenLake Cloud Services,
HPE India

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What are the components going into it?

HPE has continued to scale HPE GreenLake to reach new market segments, new use cases, and leverage its world class partner ecosystem to accelerate growth. In 2019, HPE launched HPE GreenLake Central, an advanced software platform, which offers customers a consistent hybrid cloud experience for all their applications and data, through an operational console that runs, manages and optimizes their entire hybrid IT estate.

Last year, HPE launched HPE GreenLake cloud services which includes Container Management, Machine Learning Operations (ML Ops), VMs, storage, compute, Data Protection, and networking. All these help businesses transform and modernize their applications and data – most of which is on-premises, in colocation facilities, and increasingly at the edge.

Recently, HPE announced a series of innovation updates to the HPE GreenLake cloud services portfolio, and new capabilities and partnerships. All of these are designed to dramatically simplify the experience and expand the reach of the HPE GreenLake Cloud Services business.

What are the competitive advantage of HPE vis – a- vis others?

Today, businesses require an edge-to-cloud architecture and set of technology capabilities to bridge the digital and physical worlds. This will enable them to personalize experiences for customers, automate the workplace experience for employees, and ultimately deliver outcomes for their businesses. HPE is well positioned to meet these customer needs with an edge-to-cloud platform. Moreover, HPE delivers a unique approach by providing HPE GreenLake cloud services to customers in the environment of their choice – from edge to cloud – with a consistent operating model and with visibility and governance across all enterprise applications and data.

How does it help the customers in this time?

Across industries businesses of all sizes understand that a one-size-fits-all approach through public cloud does not work for the most of their applications and data, which must stay on-premises or at the edge. This could be due to several factors such as cost, compliance, control, governance, latency and performance, security, and application entanglement. HPE provides a unique approach to hybrid cloud through HPE GreenLake cloud services. This combines the agility and simplicity of the cloud with the governance and control of an on-premises environment.

Who are the major customer of HPE GreenLake?

There are many organizations across industries which have selected HPE GreenLake, these include Wibmo, a leading fintech company, and Assemblage Entertainment, a full-service 3D animation and visual effects studio.

What are its offerings for the partners?

Distribution partners are an important component of the HPE partner ecosystem. Through this segment, the HPE GreenLake Cloud Services business is growing rapidly. Building on this momentum, HPE is offering HPE GreenLake directly in the cloud marketplaces of several distributors, including ALSO Group, Arrow Electronics, Ingram Micro Inc., Synnex, and Tech Data. Globally, this enables over 100,000 partners to leverage HPE GreenLake through distributors, to deliver a cloud experience directly to their customers, through simple quoting, ordering, and invoicing of HPE GreenLake at pre-configured and pre-priced offers.

Brief about the training programme for the partners?

HPE Partner Ready is HPE’s program for partners globally. It provides enablement resources, incentives and tools to drive revenue growth and partner investment. For 2021, the program is designed to provide partners with a profitable compensation model, access to financial resources and robust enablement opportunities. It offers a unique, personalized approach to learning that helps partners differentiate themselves in increasingly competitive markets, grow their business and drive joint success with HPE.

What is the partner programme around this offering?

HPE continues to innovate to bring HPE GreenLake and the cloud experience to a broader set of customers. To make it easier for channel partners to drive growth and expand their expertise to deliver as-a-service solutions to their customersHPE has made important updates to HPE GreenLake Central. These enhancements will enable the partners in selling, billing and capacity planning. Moreover, Aruba has introduced updates to the GreenLake for Aruba offering within the HPE Partner Ready for Networking Program, drawing closer alignment with HPE GreenLake. This offeringavailable through authorized HPE distributors, features higher rebate levels and provides partners an opportunity to generate incremental revenue over the life of the engagement.

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