Interview

Propelling Digital Adoption Among SMEs

Ashish Rai, Vice Chairman and President, Aurionpro Solutions

Aurionpro offers unique value proposition to allow SMEs to go digital, manage their end-to-end supply chain visibility and reduce complexity to manage their working capital.

As part of our effort to raise awareness and explore current state of the tech landscape to support businesses, especially, SMEs, we had spoken to select industry leaders to understand their preparedness to enable digital transformation of enterprises.

In a special interaction with Ashish Rai, Vice Chairman and President, Aurionpro Solutions, we attempted a deep dive into the company’s innovative strategies and out-of-the-box tech solutions that has been helping enterprises boost their digital transformation journey.

Ashish is a seasoned business leader with over 22 yrs of experience in building and leading fintech and enterprise software businesses across the globe. He has an extensive track record in building market leading software solutions for leading global technology firms serving Banking, Payments and Financial markets.

[quote font=”tahoma” color=”#262626″ bgcolor=”#f9f9f9″]

“India is a primary focus market for our platform investments including Aurobees and Auropay, both of which we launched recently.”

Ashish Rai,
Vice Chairman and President,
Aurionpro Solutions

[/quote]

In a chat with SME Channels, Ashish Rai, Vice Chairman and President, Aurionpro Solutions, reveals his organization’s approach to accelerate digital adoption amongst the SMEs; what makes Aurobees an innovative, integrated, supply chain fulfillment and financing platform; opportunities and challenges on the way; what distinguishes his company’s solutions from competition; his company’s investment plans for the India market; and much more. Edited excerpts…

  1. Would you please brief us on your newly launched platform Aurobees?

We launched Aurobees to help the SME sector embrace today’s digital economy. Aurobees is an innovative, integrated, supply chain fulfilment and financing platform, which focuses on helping small and medium enterprises (SMEs) transform their businesses.

The platform enables SMEs to move their businesses online seamlessly by facilitating digital presence through website and webstore enabling them to run their businesses efficiently to seize growth opportunities in the new digital economy.

  1. How does Aurobees help enterprises boost their digital transformation journey?

Aurobees is designed ground up to specifically address the challenges that prevent digital adoption amongst the SMEs. SMEs don’t have the bandwidth that bigger companies have in core business and functional areas to manage commercial pressures and invest in technologies to a large extent.

Aurobees serves industries to digitalise their businesses with no Capex investment and no minimum contract period or commitment. It allows SMEs to go digital with a free trial and subsequently subscribe to Basic, Advanced, or Go-ecommerce package based on their current business requirements allowing them to scale up as per the business.

SMEs can avail services such as creating a website, webstore and connecting to the marketplace to offer future-proof solutions.

  1. Which verticals does Aurobees cater to?

Aurobees is a subscription-based, cloud-native platform that provides a highly scalable solution for digitisation and fulfilment across industries ranging from manufacturing, trading, distribution, freight forwarding, warehousing, transportation, and e-commerce fulfilment.

  1. What advanced technologies do you leverage to accelerate digital innovation?

The platform is truly a next generation, multi-tenant, secure cloud solution with capabilities on RPA, AI/ML and micro services.

Mobility and IoT based solution playing key differentiator in paperless operations and contributing towards green revolution and reducing carbon footprint.

  1. Since SMEs are generally hesitant in adopting something new. How are you expecting the response from SMEs to this solution?

SMEs are the backbone of economic growth. The technology adoption rate in SMEs was quite low before Covid. The pandemic situation in the last 2.5 years has changed the outlook of SMEs and digitalisation is on the rise.

The challenge often starts with the SME not having even a basic web portal to showcase their business and reach the target audience. There is always a concern about payment collections or credit period that extends beyond 30 -45 days. Huge capital investments to automate operation is another big issue.

Hence, Aurobees’ integrated offering provides SMEs to enhance their online presence, manage end-to-end supply chain fulfilment, facilitate invoice financing, and commercial card payments to address credit challenges to gear up their business growth.

  1. Platform-as-a-Service (PaaS) solutions are quite rampant these days. What Product differentiation do you bring to the table?

Truly the PaaS model has grown significantly in terms of adoption due to seamless customer experience enabled through latest technologies and cloud-based deployments.

Aurionpro is exceptionally well positioned for today’s PaaS economy with 25+ years of experience in providing IP-led solutions across multiple industries including BFSI and Supply chain. We have sharply focused on providing platform-led digital acceleration that enables a one stop solution connecting to multi-stakeholders.

Aurobees as a platform offers unique value proposition to allow SMEs to go digital, manage their end-to-end supply chain visibility and reduce complexity to manage their working capital. The Business Payments Platform facilitates invoice financing and commercial card payments to address credit challenges and help manage the credit risk for the seller and buyer, improving their cash flow and helping to grow the businesses sustainably. Auropay our payment gateway further adds digital payment options to their business stakeholders and customers.

  1. Any fresh investments you plan for the Indian market?

India is a primary focus market for our platform investments including Aurobees and Auropay, both of which we launched recently. We will continue our investments in building out these platforms as well as expand the distribution channel and ecosystem partnerships to enable SMEs to embrace and participate in the digital economy.

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