Existing channel program and Innovations
At SAS, our goal is to have 100% percent of midmarket revenue through channel partners by the end of 2020-21. As part of this initiative, SAS is focusing on partner engagement and enablement programs, to ensure partners have the necessary sales, delivery and support skills that match the SAS products / solutions. With Analytics, AI and Cloud Adoption as the key solution areas, SAS continues to work closely with partners to leverage the huge momentum in these areas. SAS has different channel programs like Managed Analytic Services Provider (MASP), RAP, Reseller and OEM Programs and the intent is to expand in existing account and penetrate in the market by focusing on core strengthen and value partners deliver to the end customers.
The channel first strategy helped us accelerate growth and acquire market share faster than we could have by adding headcounts. We are closely working with partners to help them invest in new value propositions across the industries. Have launched a first of its kind exclusive and extensive SAS Industry Training in our headquarters. We also help them define the right market mix and prioritize investments in both people and technology. All this through a very robust risk-reward revenue model, secures our partners and provides customers with a competitive edge.