Leading Channel Leaders

SEAGATE

Sameer Bhatia, Director of Asia Pacific Consumer Business Group and Country Manager for SAARC & India, Seagate Technology

Qualification: Sameer holds a Master’s Degree in Business Management from IMT, Ghaziabad and a Bachelor’s Degree in Commerce from Delhi University

Existing channel program and Innovations

Through our distributors, we offer lots of programmes to our channel partners to achieve the above objectives, which are in line with the IT industry and channel practices in India. Some of the programmes to name are “Seagate Regional Meets” and “Seagate Surveillance Weeks”, as well as participation in trade shows such as IFSEC International, SecuTech, and Broadcast India to address the right audience, customers, CIO roundtables, events sponsorships, sales staff trainings and certifications for our partner staff.

Seagate’s SkyHawk Partner App is a great example of how we empower our partners and customers. Designed specifically for India, the SkyHawk Partner App enables partners to calculate the storage needs and investment required on the spot. It provides online warranty service booking and tracking, and provides instant connectivity to SeaCare centres. Our aim is to support our partners in maximising their results by offering the best and most optimal storage solutions and services. This app has received 12,886 downloads and 5,443 registrations. All the above activities help our channel partners to understand the products and services better and offer the right set of products to end users based on their specific needs and requirement.

Contribution

A lot of our focus is on being close to the reseller partners, understand their needs and enable them with right set of knowledge and tools, so that they can keep pace with the latest products and offerings and serve their customers with right products. Our number of partners has definitely been increasing, and we are growing rapidly with the right partnerships. Backed by our robust partner and reseller network, we continue to bring to market innovative solutions that will meet evolving business and consumer needs, deliver solutions that enterprises need in a business environment that is more competitive than ever.

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